Choosing and registering a domain name properly is a crucial component of building your online business and creating a website that will be popular and profitable. In essence, the domain name will be the face of your web site, and the first thing people remember when they think of your site, so it is important to get it right the first time around. It is, however, important to realize that a domain name does not necessarily have to have a site attached to it, as it can be parked (dormant) with nothing on it for as long as the owner desires.
Unfortunately, domain names cannot be purchased indefinitely with a single payment, as they are registered instead. When you register a domain name, you obtain that domain for a certain period of time, after which you must renew the registration in order to remain the owner of the domain. The following information describes the process of registering a domain name.
Where to Register Domain Names
Domain names are registered at domain registrars, which are companies that are accredited with the right to offer domain name registration and communicate with the DNS database. Most web hosting companies also offer domain registration services, and it is often possible to acquire a free domain name when you purchase a hosting plan. Aged domain names can also be registered through third party auction sites and domain brokers.
If you’re trying to get instant search engine ranking and boost your chances of success, then there are many advantages to purchasing an aged domain name. For example, aged domain names will often retain some of the SEO benefits established by the previous owners, such as backlinks and page rank. The following information provides essential tips for registering a domain name.
Choosing a TLD
Choosing a good TLD, or domain extension, is an important aspect of registering a successful domain name. The extension is simply the letters that appear after the main name of the domain (i.e. – .com, .org, .net etc). Although most people attempt to register a .com domain name because it is the most popular and successful domain extension, it may not always be possible to find a suitable name for your online business that utilizes this common extension.
If you’re unable to find the domain name you like with a .com extension, consider trying .org, .net, .co, or .info, as all of these have the ability and tendency to rank just as highly as .com domains. If you purchase several domain extensions at once for the same domain name it is possible to receive a discount on the additional domains. For example, you may be offered a bundle deal in which you receive example.com, example.net, and example.org for a low discounted price.
It is important to note that the cost of the domain name will be directly related to the extension you choose, with .com domains often costing $10 for one year of registration, and .info domains costing less than $5 for a year of registration. Surprisingly, .info domains have the ability to be just as successful as .com domains if used correctly.
Choosing the Length of Registration
Domain registration periods typically range from one year to 10 years, and the cost of the registration will be directly affected by how long you choose to lease the domain. In most cases, a registrar will offer you the options of one, three, fine or 10 years, although you may have more options, depending on which registrar you use.
Most people register domains for one year at a time, however domain speculators and professional domain buyers will register the domain for longer periods to ensure maximum length of ownership and market leverage.
When you register a domain name, all of the information you give the registrar will be published in an open public database called the WHOis database. Anyone can find out who the owner of any domain name is using this database, and it does not cost a penny to use. Fortunately, if you would like to keep your registration and ownership details private (some of which include your address, phone number, and full name), you may opt for private registration during the checkout process. This option typically costs about $5-$10 extra, however some registrars provide this service for free.
You also have the option of obtaining domain certification when registering your domain. This will give you adequate documentation that lets you prove ownership of the domain in case of a dispute. Domain certification typically costs about $2 to $5 depending on the registrar, and is advisable if you plan on using the site for business purposes. Domain certificates can be printed, signed and notarized in order to provide the drain owner with sufficient documentation of ownership.